Our CEO and Founder, Adam Oldfield, talks through the fundamental shift required to Think Differently about Email Creative. This session covers the crucial relationship we each have with our inbox, the true role of the email in a marketing journey, and how to create a simple, effective design formula.
Some key topics covered include:
- The Five-Minute Email Framework: How to use established creative frameworks to significantly speed up your email production process.
- Optimised Content Strategy: A focus on sending less information more frequently to improve cut-through and overcome 'inbox lethargy.'
- The Rule of Six for Nurture: A proven, six-step nurture marketing framework to structure arguments and drive conversion across multiple touchpoints.
- 3D Marketing and Simplification: Segmenting your audience based on engagement tiers and adopting a mindset of extreme simplification (the '10 words, one button' rule).
This was an interactive webinar with plenty of questions from the audience. One not to be missed!