Q: Should I be sending from the Top Level Domain, not a subdomain?
A: Sending email campaigns from a subdomain instead of the Top Level Domain will make no difference to your deliverability. We require the use of a subdomain to allow for all the necessary DNS records to be added. For further information, see here:
Q: Do longer links affect deliverability?
A: No, a long hyperlink will not negatively affect deliverability, however it is recommended not to use link shorteners or third party links. It is important to understand that the impact is different depending on whether you are using self-hosted links, link-shorteners, or third-party links. For instance, the use of link-shorteners (e.g. bit.ly) is a notorious technique used by spammers to hide the true nature of their spam / phishing URLs, which has caused widespread delivery / deliverability problems for anyone that attempts to use link-shorteners in marketing emails now.
If you have any questions, feel free to reach out to us through the live chat function available bottom right in your Force24 Platform. Our team is ready to assist you and provide support whenever you need it!