When creating a journey, you can send follow up emails to contacts based on whether they have been on a specific URL or not. This article will explain how to do this.
This example journey shows that the contacts in the start audience are delayed and then go onto receive an email. After the email is a make decision component, and this make decision is what will allow contacts to be retargeted based on whether they have been on a specific web page or not.
This make decision is set up so that anybody who has been on the URL https://force24.co.uk/pricing after receiving Email 1, will go through the 'yes' component in the make decision, and those who have not been on this URL will go through the 'no' component. (Remember, when using a URL in a make decision component, always use 'contains' rather then 'equals', as there will often be some personalised text at the end of each contacts URL).
After the 'Yes' component in the make decision, you can then use an email which is tailored to contacts who have been on the Force24 pricing page. And after the 'No' component an email could be used encouraging the contacts who haven't been on the pricing page to visit it.
Using the make decision like this, will enable you to send email campaigns to contacts and tailor them based on what web pages they have engaged with. This in turn may help boost your conversion rates on email campaigns as contacts will be receiving emails based on what they have engaged with.
If you want to segment this data, you can also create an automated marketing list where contacts are added to a list based on whether they have been on a specific URL.
If you have any questions, feel free to reach out to us through the live chat function available bottom right in your Force24 Platform. Our team is ready to assist you and provide support whenever you need it.