Using the spam and attention score generator within the email builder, you can now assess how your email will fair against others; down to inbox placement, as well as the attention it will receive from the recipients.
To access this feature you can now press ‘Score’ within your email template, along the top toolbar.
By pressing ‘score’, you will now see the option to generate using the refresh button within your right hand menu.
After pressing the option, your template will now have tips and hints on how you can improve your content to grab user attention, and improve the deliverability of your email. These tips appear colour coded to let you know the severity of the change; a high scoring template, may still have medium priority changes.
The higher the score, the better the template is; appearing in green, amber and red depending on the result.
After changing content to improve these scores, you will now see that your score will appear in grey, and an icon will appear to let you know that the score is now outdated and a regeneration may be needed to see the latest results.
You can regenerate as may times as required depending on your desired outcome.
This feature is still in Beta, click here to leave some feedback for this tool.