Starting with any email template, ensure you are in 'content mode' to add the link and/or CTA.
Start by selecting the text you are wanting to insert this into, the box will highlight in blue.
On the right hand side the 'Edit HTML Element' will show to input your text, links and CTA.
To insert a hyperlink to a text, within the same paragraph section, highlight the text you would like to add the link to, once highlighted right click on the text and the link icon will show for you to add this to.
This will open up the Hyperlink Generator, where you can add your link, title, UTM tags, and choose whether you would like this to open in a new window or current. Once happy click Add Link.
Once added this will show the text underlined, it is important to remember to change the colour of the link here, or this will show as a blue link on your emails. You can change the colour by clicking on the colour icon 'A' as below. You can also add your own brand colours here by clicking on the palette icon.
Now your text is hyperlinked you will be able to see when you hover over it in the email artwork it becomes underlined, indicating that it is a clickable bit of text.