What It Is

Ecommerce tracking in Force24 links the sales that happen on your website with the marketing campaigns that influenced them. The goal is to see which contacts engaged with your campaigns, and whether that engagement led to a purchase.

Force24 doesn’t try to record every sale made on your site. Instead, it measures campaign-driven sales: purchases made by people who interacted with your emails.


The Basics of How It Works

  1. Cookies and Identification
    • When a contact clicks a link in a Force24 campaign (email), a tracking cookie is dropped on their device.
    • This cookie ties their browsing session and any later purchases back to their Force24 contact record.
    • Without that cookie, Force24 cannot “see” the web activity or purchases.
  2. Attribution Window
    • If a contact clicks or opens a campaign, any purchase they make within 7 days of that interaction is attributed to that campaign.
    • Purchases outside the 7-day window aren’t linked back to the campaign.
  3. Web Data Flow
    • Contacts move through tracked pages: e.g. product-page → basket → checkout → thank-you.
    • Force24 listens for these page transitions to infer when a purchase is completed.
  4. What Counts as a Purchase
    • A completed journey from the checkout page to a confirmation/thank-you page signals that a purchase happened.
    • If Force24 doesn’t see that path (e.g. cookie blocked, link not clicked, or thank-you page not tracked), the purchase won’t register.


How to add Ecommerce tracking script

  1. The script 
    1. f24("event", "wa_page_view", {loc: window.location.origin, CheckOutAmount: amountgoeshere});

 

  1. The only part of the script to change is the amount of the purchase
  2. Where to add the script
    1. This should be added to the page directly after the purchase has occurred. This could be a thank you/confirmation page or equivalent


What You’ll See in Reports

  • Ecommerce Stats by Campaign
    • Purchases are only visible if tied to a campaign interaction.
    • Example: If someone goes directly to your site without touching a Force24 email, their purchase won’t appear in Force24 campaign ecommerce reports.
  • Contact-Level Detail
    • In a contact’s record, you’ll see whether they were cookied, what pages they visited, and whether Force24 logged a purchase.
    • Gaps often mean either:
      • the cookie wasn’t set,
      • tracking wasn’t present on a page, or
      • the purchase happened outside the attribution window.


Common Pitfalls

  • No Cookie, No Data
     If someone buys but never clicked a Force24 campaign link, the system won’t connect that purchase to their record.
  • Cross-Domain Issues
     Cookies are tied to your tracked domain. If checkout happens on another domain (e.g. shop.example.com vs example.com), tracking may break unless you’ve set it up to share cookies.
  • Ad Blockers & Privacy Tools
     Some users block cookies or scripts, so their purchases may never appear in Force24 even if they clicked a campaign.
  • Untracked Thank-You Pages
     If the thank-you/confirmation page isn’t being tracked by Force24, purchases won’t be logged.


Why It Matters

  • You can measure true ROI of campaigns: not just clicks, but actual sales tied to those clicks.
  • You can spot campaign winners: knowing which emails actually drive revenue, not just traffic.


Quick Example

  • Jane receives your “Autumn Sale” email.
  • She clicks a link → Force24 drops a cookie.
  • She browses, leaves, then returns 3 days later and buys.
  • Force24 sees her move from checkout → thank-you page.
  • That purchase is logged under the “Autumn Sale” campaign report.


Checklist for Reliable Tracking

  • All campaign links are Force24 tracked.
  • The checkout and thank-you pages have the Force24 tracking script.
  • Test a purchase yourself and check it appears in reports.